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As a marketer or business owner, harnessing the power of digital marketing is critical for a brand’s success.

The goal of every business is to attract new customers while retaining existing ones to ensure it efficiently makes a profit.

Taking your store or business online has many perks, from expanding opportunities to reach the global market to targeting a specific audience for maximum conversion.

Today, an estimated 600 million people use Instagram monthly. In terms of popularity, it is ranked 2nd after Facebook.

With the digital space growing and booming every single day, competition is increasing.

Internet branding, also known as online branding, is a product management system that utilizes the World Wide Web and social media channels.

Google Ads are now used by hundreds of businesses across the world. The main objective of the ads is to get the quick attention of visitors and help the business grow.

For every business, data collection is essential to track its performance.

Website engagement is critical to the success of your website.

In a single day, there are billions of Google searches.

In the last few decades, there has been a lot of technological advances.

When you have an online business, you have to ensure that you engage in excellent online marketing, which will help in growing your customer base.