As a marketer or business owner, harnessing the power of digital marketing is critical for a brand’s success. The most crucial step in establishing a web presence is developing a good website. But simply having a flashy, functional website isn’t enough if you are struggling to attract more traffic to your site.
So for those who are interested, here are 13 tips that can easily help any digital marketer attract more traffic to their client’s website.
1. Select proper marketing channels
Marketers must first decide which marketing channels they want to harness for attracting visitors. Paid searches, social media marketing, and display campaigns are some excellent ways one can do this. For paid strategies, marketers should target high commercial intent keywords if they are hoping to attract more traffic to websites.
2. Social media
Using social media channels to promote a brand’s content is one of the best and most popular ways nowadays of increasing traffic to a particular site. However, it can also be quite challenging as you will have to approach each social network differently. To illustrate, Twitter is great for short, snappy, and tempting calls to action, while Google+ can help sites show up more frequently on personalised search results. Both of these options are good for B2B companies. B2C companies, on the other hand, might find Pinterest, Instagram, or other image-heavy sites more useful.
No matter how comprehensively a blog has been written, it will likely go unnoticed if it does not have a compelling headline. Marketers should always take the time to prepare numerous drafts of headlines before settling with the most enticing one. Remember that something as seemingly simple as a headline could either make or break your article.
4. On-Page SEO
Contrary to popular belief, SEO is still well and active. Optimising on-page SEO can produce wonders for a brand. Marketers should make sure they are making the most out of image alt text, meta descriptions, internal links, and other elements.
5. Long-tail keywords
After focusing on high commercial intent keywords, marketers should also look into targetting long-tail keywords as well. They account for a majority of searches on the web and every digital marketer should include them as part of their strategy as they have high conversion rates.
6. Guest blogging
Securing a guest post on a reputable site can also do wonders for increasing traffic to your site and helps build your brand name. In addition, marketers can also invite other people from the same niche to blog on your site. Sharing and linking these guest articles brings in new readers to both your site and the guest’s so it’s a win-win situation for everyone.
7. Using LinkedIn
LinkedIn is more than just a site to search for employment opportunities. Arguably the world’s largest professional social network, LinkedIn is a valuable publishing platform in its own right. Marketers should thus post content on LinkedIn on a regular basis with all related links attached. This is a great way to boost traffic and increase a brand’s reputation within the industry.
8. Schema microdata
Marketers should consider implementing schema or any other microdata format to make it easier for search engine bots to find and index their brand’s pages. Schemas for SEO can also produce better site snippets, improve click-through rates, and be optimised for voice search.
9. Site response and speed
Marketers should always ensure that their site is accessible and viewable from a range of different devices. They will also have to ensure that the site is loads quickly by optimising several elements of the site for the best performance. This includes page structure, image sizes, and any third-party plugins in use.
Comments aren’t a direct way of increasing traffic but it’s a great way to get a brand’s name out there. By providing thought-provoking, insightful comments on industry blogs and sites, marketers can eventually fuel the curiosity of readers and drive more traffic to their client’s site.
11. Aggregator sites
Use aggregator sites like Reddit to get the brand message through. Marketers should target specific subreddits to submit their content. Marketers can also try aggregators like Inbound to focus more on specific industries.
In addition to text-based content, modern digital marketers can add video elements to their site to attract visitors. As data retention in users is significantly better with visual material, they should use interactive or instructional videos to make their content more engaging.
13. Hosting webinars
As people love learning, markets can use this opportunity to educate consumers while showcasing their brand. There will always be people in a company that can impart their wisdom to others, so putting their talents to good use can benefit your company. Guest speakers are also a common trend, especially when your company lacks any expertise on a specific topic.
This combined with a suitable social media campaign can easily increase traffic to a particular site. It will also benefit you to make the webinar available even after its scheduled broadcast to cater to users unavailable during that period.
With increasing competition in every industry worldwide, companies should turn to digital marketers to help them stand out from the crowd and attract customers. This is why it's important to avail the services of a professional digital marketer as they can take their time to thoroughly evaluate and apply strategies unique to their client’s situations.