It goes without saying that a fast website provides a better user experience. Therefore, page speed becomes an essential factor in SEO and Google is incorporating it into its determination of performance. It means websites with fast loading speeds will rise on the top searches and those that take their time will fall to lower positions. Fortunately, there are many ways to improve your page speed and boost your Google PageSpeed Insights score.
For this reason, we have come up with some essential tips that help to improve your website score with Google's mod_pagespeed.
Avoid Post-Click Landing Page Redirects
First and foremost, post-click landing page redirect is a process when a web page directs you to another page when you click on a link, an ad, or after submitting a form. The process generally slows down your website which could be very frustrating for users. Instead, you can make the process smooth and fast if you have to redirect users to avoid any confusion.
You can reduce the size of the data by processing compression that helps in eliminating unnecessary characters. The page size of your website’s data will also compress significantly. Smaller images will make the compression process easy that is carried out by the compressor.
By using a minification tool or manually you can remove all the unnecessary characters from a file. Again this will help to reduce the size of the file which will lead to a faster loading time for your website.
Make Use of Leverage Browser Caching
It isn’t necessary for your website to load from the start, every time when a user visits it. Similar to how a browser stores specific files in the same concept website can be delivered to the user’s browser.
Speed up Server Response Time
Last but not least, the time taken for the server to respond to the users’ browser is called server response time. Whether it can be load on the server or network connection, server response time can be affected in many manners. You can optimize it in many ways or can switch from the current hosting provider that is slow to a faster one. You can also use a dedicated hosting provider to improve your server response time for your website.
You must make sure to monitor the website performance on daily basis and changes as per requirement. By following the above points you can improve your Google PageSpeed Insights score and make your website run more smoothly. Moreover, it will also help your website to run smoothly, providing a greater user experience and making your SEO efforts worthy.