Google Trends should be considered one of your company's most powerful SEO tools. If you're looking for a niche for your dropshipping store, it will provide you with information on the products that are currently in demand for you to choose from. Furthermore, it can provide you with information on your and your competitors' rankings. You can get a broad sense of how your firm is running and grow it to outperform the competition.
So, today, we'd like to give some tips on how to make the most of Google Trends and improve your dropshipping business. Scroll down to find it.
Using Related Topics
If your store already has a specialization, you might wish to sell things that are linked to that niche to attract more clients. Then Google Trends can assist you in coming up with some ideas.
Simply enter the term into Google Trends and scroll down to the "Related Subjects" section. There are a few more topics on the list. When you search for the niche "Mascara," it will also display goods like "Lip," "Makeup," and so on. It suggests that people who are interested in mascara are also likely to be interested in lipstick and foundation. You can then sort out certain products to add to your store's collections.
Researching Keywords
The keyword is one of the most significant components of SEO and the entire search process. Your customers use keywords to locate you on the internet via search engines. You may use Google Trends to check how popular different terms are as well as get suggestions for comparable keywords. This information can be used to optimize your online sites and generate SEO-friendly blog material. Tip: Don't rely solely on this. Use the information you've gathered here in conjunction with keyword tools you can find elsewhere, such as Google Analytics and Webmaster Tools.
Conducting market research
Google Trends Explore can assist you in determining how seasonality and geography may influence your product or service. You can, for example, filter down to a metropolitan region or click into the alternatives on the map using the Country drop-down selector below your query. You can also modify the date to expand or limit the history, but bear in mind that if you choose a time within seven days, the sample will change.
Keep an eye out for the auto-populated alternatives as you type in your query. It is a topic if it does not have a "search keyword" underneath it. Topics are broad groups, whereas search phrases are focused on specific keywords. The "Related subjects" and "Related queries" tables are the same way. Begin with a broad topic and narrow it down to specific search phrases as you review the results.
Content Creation
Let's pretend you're brainstorming post ideas to add to your blog. So, how do you figure out what's hot right now to write about?
Thankfully, Google Trends provides a feature called "trending searches" that can assist you with this. Trending searches are the most frequently searched subjects in real-time and across nations. The most popular searches may be all about celebrity news. However, certain stories about a specific niche can still be found among them.
For example, if you discover that people are currently interested in the "Best Outfit Challenge," you will also notice additional terms in the "Related News" area, such as "kids" and "parents." If you sell children's products, you might consider writing a blog article about the subject.
You may drive a lot of traffic to your page by addressing the top trending subjects on your blog. By the way, sharing your post's hashtag on Instagram or Facebook will help you gain more social media followers and engagement.
Google Shopping
Google Trends also includes a Google Shopping function that can assist you in figuring out when the optimal time is to run your advertising. You may wish to start promoting and selling your goods when the number of Google Shopping searches for them is increasing.
With current consumers' needs increasing and Google's algorithm being updated, we've arrived at a time when utilizing Google Trends data is more valuable than ever. If you're willing to roll up your sleeves and look beyond the basics, you'll discover unique insights that can drastically improve your SEO.
Google Trends can assist you in planning marketing techniques or seasonal trends, as well as locating a strong niche for your store to assist you in growing your business. It's a crucial instrument that you can't afford to overlook if you want to succeed. By implementing the strategies outlined in this article, you can improve its efficiency and increase the traffic and popularity of your business. So now is the moment for you to act!
