How Does SEO Affect Your Website

In a single day, there are billions of Google searches. How do you ensure your keep up with the competition? Every website aims at appearing on the first page of the search engines. When people search keywords associated with your site, they should be able to find your site. That’s where SEO comes in handy.

Search Engine Optimization (SEO) involves the use of various techniques to help your website rank and appear in search results. It’s essential, especially for a start-up business. You don’t create an attractive and professional website and leave it at that. Additionally, you need to ensure that it ranks and potential customers can find it.

Let’s have a look at how SEO affects your website:

Builds Brand Awareness and Credibility

People need to be aware of what services you offer. SEO makes it easy for your site to get noticed by search engine sites. Hence, customers can find it either through an organic or regular search. When you are at the top, users will always see you and click to your link. Thus, boosting your brand awareness.

Moreover, once you rank at the top, people will consider your site to be relevant, useful and offer truthful information. It also shows that your site is more popular, researched, and used by many. Each time a user surfs the web and comes across your website, it shows credibility. Hence, customers will trust your brand and keep coming back.

Leads Traffic to Your Site

SEO is one of the inbound strategies as a thriving source of traffic. As a digital marketing strategy it has more hyper-targeted tools compared to traditional marketing. You are sure your target audience will see it when they search your domain or niche anytime. Thus, there is a higher chance to act on your calls-to-action (CTAs).

Moreover, research shows that 89% of marketers can attest to it as a successful strategy. Thus, no need to spend a fortune on billboards or TV, hoping potential customers will see. In the end, customers seeking your products and services will easily find your site. Hence, more traffic making your business grow immensely.

Enhances User Experience

User-friendly websites that are well-structured, orderly compels users to stay longer. Thus increasing page views, while reducing bounce rate. SEO is not only about the optimization of search engines but also enhancing user experience. Proper utilization of On-page SEO properties meets user’s expectations which in turn meets search engines standards.

Notably, Google monitors user’s behavior, such as the time spent on the site. Hence, deciding if the user has a good experience, which is significant in Google ranking factors. Getting to the top in search pages but not making your users happy will lead to your ranking declining.

Improved Conversion Rates

SEO compliant websites will load faster, display content and elements correctly, and easy to navigate. Thus, grabbing potential customer’s attention, prompting them to be loyal customers. Likewise, they will subscribe and share your content on their social media accounts.

Additionally, it’s highly quantifiable whereby, Google analytics will enable you to see what’s working what’s not. Moreover, if you maintain your top position, your target audience becomes more aware of your site. Hence, high conversion rates for your website.


Growing your brand and maintaining customers on the digital world will go a long way to grow your business successfully. Also, you’ll outrank your competitors, attract local and international customers while maintaining a long-term strategy. All these are possible if you maximize the use of SEO on your website.

Notably, you can seek professional help for your site’s SEO if you can’t do it alone. Stay up-to-date with its growth to gauge its performance. Eventually, you will see huge returns for your company compared to your investment.

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Eliza K. from Swift DevLabs

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