We seem to have blinked, and 2021 has passed us by. While we're planning for 2022, now is a good time to review your website to ensure that it's up to date and provides potential consumers and clients with the information they require, as well as serves as a virtual shop front for your company. We've compiled a list of must-haves for your website in 2022, so grab a cup of coffee, settle down, and let's get started.
Various User Experiences
Thanks to the technology accessible to us and modern analytics tools, it is now feasible to customize your site for varied user experiences based on the activities performed by the person browsing.
The Apple website, for example, keeps track of how quickly you move around the site and scroll down the pages. If they perceive you like a "fast scroller," they will reduce some of the animated intros to the product pages. This is an excellent example of a website that recognizes that not all users are the same and that the UX provided to one individual may not be good for another.
If you searched Google for "typography" back then, you'd get a lot of pretty simple articles explaining what typography is and how to utilize it. Because digital fonts are now readily available, typography has evolved into a vast field.
We can now identify whether or not someone understands typographic principles just by looking at their type selections in their work. It's critical to use unique typography on your website so that your visitors have a memorable experience.
The visual design should complement the concept of your website to produce a pleasing overall appearance. Consider including high-quality graphics, icons, artistic pictures, and backgrounds to give your site more individuality.
For catching attention and reinforcing branding, high-quality photographs are essential. If you have a lot of photographs on your site, make sure to reduce their size so they don't take too long to load.
User Interface using Voice
In today's online design, the voice user interface is a must-have feature. Human connection with the internet and mobile devices is made easier thanks to voice UI technologies. It uses a combination of natural language processing and speech recognition to recognize and interpret your orders.
The voice UI system also considers sentiment, gender, age, regional dialects, and other factors, ensuring that search results are tailored to each user.
Quick Mobile Experience
Every company's mobile experience has become a critical component. When it comes to mobile UX design, it's more than just planning and developing websites for mobile devices when it comes to mobile UX design; it's about comprehending how all consumers engage with your mobile site or app.
Creating user experiences that function across numerous devices and are enjoyable, intuitive, and memorable for users. When done right, mobile UX may make your consumers' lives easier by providing them with access to information they can access from anywhere in seconds or by assisting them in completing activities more swiftly.
Transparency of the brand
People want to know who they're purchasing from, what their principles are, and whether or not they can trust them. Providing brand transparency on your website is one of the best ways to do this. Use actions rather than words to demonstrate who you are and how you live and breathe your principles and ethics.
You can do this in a variety of ways, such as emphasizing the use of sustainable materials or using social media pop-ups to convey clear policy. This demonstrates that your company is cognizant of the world's broader ramifications and challenges.
Call to Action
Your customers want to know where to go and what to click on, even if it seems obvious to you. Signposting is a terrific way to make it easier for users to find what they're looking for on your site. It's also a good idea to use a variety of CTAs throughout your sites, such as forms, newsletter signups, download e-books, and phone numbers, and to keep at least one sticky navigation' on display at all times.
Collaboration in real-time
Because of the pandemic accelerating working from home, we now anticipate collaboration from everywhere; this is true for all types of projects, including websites. This process can be sped up by using tools like live editing, chatting, tagging, and viewing. In the future, we expect collaborative interfaces to grow even more popular. In terms of design, the emphasis should be on vibrant color schemes, unique cursor designs, and eye-catching avatars.
We hope you found these "Must Haves" helpful and that you will be able to implement them on your website soon.