Why It’s Even More Important to Have a Corporate Website During This Pandemic

Life as we know it has come to a standstill due to the global pandemic brought about by Covid-19. What we considered was a normal way of living has been challenged and many activities in our daily routines have gone on an indefinite hiatus. The pandemic has affected people of all ages, from toddlers to the elderly, leaving us wondering whether we can even go back to our life before the pandemic.

Most local government units had ordered the shutdown of businesses, schools, tourist spots, places of worship, and gathering places when they declared total lockdown in their states. People had no choice but to adhere to these restrictions in order to protect themselves and prevent the spread of the virus. As many businesses are seeking permanent closure one after another, we share with you some steps you can take to keep your business afloat. Though this does beg the question: is it even important to have a corporate website during this pandemic?

Brand Recognition

Having a corporate website during this pandemic will help you create brand awareness, especially now that people will be spending most of their time online. Without the option of going outside, people have turned to the online world in search of products and services. Except how will they come across all that you have to offer if you don’t have a corporate website? Create one now and watch as your business grows and gains recognition.

Remaining Relevant in the Market

The pandemic has led to the closure of countless establishments, and many business owners are still trying to make it by with the skin of their teeth. But by the time things return to normal and restrictions are eased, some enterprises will have been forgotten or even gone out of business. One way to prevent that from happening is to have a corporate website. It will ensure the continuity of work, helping you remain market relevant. You will also have a competitive advantage over other brands in the same industry, especially those lacking an online presence.

Acts as a Means of Access

Although most activities have come to a standstill, the provision of products and services are still essential. But how can you make them accessible to your customers? It’s by creating a corporate website that fully captures your company’s expertise. Make sure to optimize your site for search engine indexing so that potential customers can find it and make your site easy to navigate to prevent losing clients. In summary, a corporate account provides a means of access for your customers in place of traditional methods.

Extension of Your Social Media Presence

Boost your social media presence with a corporate website to supplement the growth of your business. Though an updated and well-maintained social media account is indeed a great asset to any business, it does have its shortcomings. While social media is mostly used for marketing, a corporate website acts as an online base and can be customized to suit the nature and needs of your business. So if your online presence relies solely on social media, it’s high time you create a corporate website. It also makes other marketing forms easier as you can add links to a professional site or a specific product.

Provide Online Customer Service

A website will offer a full online customer service platform for all your customers’ needs. When your site is user-friendly, your visitors can choose the communication method they prefer; it could either be through clicking a phone number, filling in a contact form, or even through a live chat. Having help forums and FAQs pages also go a long way in handling common customer issues. Ultimately, you will build up reviews and testimonials from your clients which will, in turn, boost your site’s online presence.

Over to You

Now that we’ve established that having a corporate website during this pandemic is the best alternative to traditional selling techniques, take the first step today and develop a website for your business before it’s too late. You can opt to create one yourself or seek the services of a website developer. Either way, the end goal is to have a user-friendly website that your visitors can easily navigate through and turn to the testimonials of their fellow consumers.

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Eliza K. from Swift DevLabs

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