Is your website loading or running fast? This is not a trick question. Page load times can affect everything from how long users stay on your site (or whether they see the content) to search rank and overall conversions.
Speed is important on two fronts: desktop and mobile devices, with mobile speed being more important than ever. Not only does your website need to load quickly, but it also needs to load quickly everywhere.
So, how do you go about it? Begin by running a Google PageSpeed test and seeing where your site gets ranked (you'll also receive some ideas for speeding up your site). Then, start making these changes to your website this year to make it lightning fast.
Content should be built for speed:
Several of the tiny things that would help with website speed and readability are the way you frame content.
This is especially useful for blogs or websites with a lot of content.
First, try the following:
- Use extracts or read more tags (WordPress) to also include small clips of posts with a link to the full text in blog feeds.
- Dividing lengthy articles or blogs into various pages (Part 1, Part 2, etc.)
- Remove comments from page content and place them in their folder.
- Use links to separate content such as images and videos, downloadables, and so on, so that multiple heavy elements do not appear on a single page.
Regular Speed Tests:
A speed test isn't just a good place to start if you want to make sure your website is fast; it should also be part of your regular site operation and maintenance.
Speed can fluctuate over time due to changes you've made to the website, technological degradation, or even obsolete themes or tools. That's why it is critical to test regularly and make any necessary adjustments.
The advantage here is that you will keep your website running quickly, and there will be an advantage in search engines as well. (When it comes to providing an excellent user experience, speed is critical.)
Sort Through Your Database:
A relatively small, the lighter database will recover files more quickly. (It also makes backups lighter and easier to manage.)
Remove Unnecessary Redirects:
Use a tool like the Redirect Mapper to find out what redirects are active on your site and remove any that you weren't aware of. Try upgrading out-of-date pages instead of introducing new pages with similar information in the future. It's much better for search engine optimization, and all of those links will still work!
Following best practices for mobile and desktop speed has an impact on how rapidly users can access your website. It also has an impact on site rank, search optimization, and conversion rates. (How can a user buy a product if the website does not load?)
Make it a point to begin mopping up your code and optimizing your site; even if you only do these things, you'll notice a difference. Best wishes!