It can be challenging to choose where to focus, what to change, and how an optimized site should operate when your eCommerce sales need a boost.
Here are some quick actions you may take to increase sales:
Implement SEO best practices
There is a full ladder for search engine optimization (SEO). The comprehensive SEO approach takes into account several variables. As you move up the SEO ladder, Google (and other search engines) will have an easier time understanding your website, which makes it easier for them to show it as a search result for users looking for your chosen keyword phrases.
- Keyword optimization: The best thing you can do to increase your SEO is to be strategic about the keywords you choose to employ to optimize your site. Concentrate your optimization efforts on pertinent keywords with considerable monthly search traffic.
- Metadata: Make sure your keywords appear in crawlable metadata, including URLs, title tags, and alt tags. Spend time writing captivating meta descriptions and other non-crawlable information to increase click-throughs from your organic search listings.
- Technical SEO: The success of your front-end SEO adjustments depends on the back-end functionality of your website. No matter how well optimized your page is, if it takes 20 seconds to load, it won't matter. Page load times, any HTML tagging, good coding, and other technical SEO factors are included.
Update product pages, descriptions, and images.
Make sure the information you're offering is accurate and compelling for each of your items.
Spend some time crafting a message specific to your target market using general product information. Spend some time testing several product page designs to see which one draws the most website traffic. Spend money on professional-level images and videos to advertise your goods.
Since your product pages are the visible portion of your online store, any improvements you make will have a significant effect on optimization as a whole.
Make Smart Use Of The intrusive Pop-Up
Many websites, both e-commerce and non-e-commerce, will present you with a pop-up as soon as you get on their page. Most of these are purely promotional, while others, like privacy compliance, are obligatory. As long as you go by the fundamental rules of common sense, pop-ups can function pretty effectively:
- Even if you have a dedicated mobile app for purchasing, you don't necessarily need to ask each visitor to your website to download it right away.
- Never nudge someone into doing a survey as soon as they land on the page. Wait until they finish their transaction or leave without buying anything.
- Make the opt-in email valuable to the visitor if you want to gather it. Reward them with a quick purchase that will satisfy them almost instantly.
Site Search Alertness
When a user enters a site search query, they are clearly expressing their desires to you. Be sure to pay attention and respond appropriately.
Here are some fundamentals to follow to make sure your site's search function is beneficial to your visitors.
- Regularly review the inquiries to find out what the most common searches are.
- Try the top questions in the search suggestions and the ensuing results page for yourself (especially when a new product is added to the shop).
- Make decisions about your merchandise, promotions, and products using the data from the search queries. Remind yourself that your visitors are telling you exactly what they want; therefore, act accordingly and make money.
This one is significant but frequently overlooked.
There is no simpler approach to boosting your AOV (average order value) than by making a pertinent suggestion that results in an impulsive addition to a scheduled purchase. Throughout the purchasing process, these will be shown in some of the following ways:
- People also view
- Customers also bought
- You may also like it.
- Related items
- Recommended for you.
If your website is designed to cross-sell products, be sure to regularly assess the user experience to make sure it is ideal for your customers and examine the statistics to track the attachment rate.
When a consumer gets this far, you want to make sure the following items are in place to guarantee that they finish the checkout process:
- The capability of a simple "guest checkout."
- Clear checkout instructions to prevent confusion or overwhelm for the customer.
- Give the buyer the option of free or inexpensive shipping, even if it means using a "slow boat."
- Make sure a consumer can utilize the auto-fill features of their browser to minimize friction.